The concept behind our store is to help emerging designers showcase their collections in a physical space as opposed to relying on online sales. Neglecting the rather dated wholesale system that doesn’t give designers much room to prosper and reinvest, we take a very small amount of commission on sales to leave designers with as much profit as possible. We are also targeting the increasing rent problem that is suffocating creativity in London by splitting the rent between designers which really nurtures a creative meeting point, giving designers access to a space that they can invite buyers or throw events.

We opened our first pop up shop in June 2017, since then we have popped up in a few locations and are now are looking to set up a more permanent spot.